Case study Zotter
Modern, weekly newsletter format via WhatsApp
Since November 2016, the chocolate producer Zotter has been using the atms solution WhatsATool for sending its weekly newsletter. With an average opening rate of 78 %, this new marketing channel has already become established after a short period of time.
“We are noticing that mobile usage is increasingly popular across all our communications channels. With our specially designed WhatsApp bite-sized news bulletin, we are taking this development into account and offering a modern, weekly newsletter format that is very well received by our community.”
Florian Figl, Content Manager for Zotter
About the chocolate producer Zotter
The chocolate producer Zotter is a Styrian family company with its headquarters in Riegersburg. Zotter is one of the best chocolatiers in the world and, across Europe, it is still the only one that makes chocolate while practising fair trade and in organic quality from bean to bar! On the exciting tasting tour through the chocolate shop theatre, visitors experience live how chocolate is made.
The mobile usage of online content is constantly increasing. In order to provide customers and interested parties with news and information on their smartphones, WhatsApp is intended to provide an additional marketing channel for the established “Zotter news(bites)” (print, e-mail).
For the implementation, a reliable WhatsApp transmission tool was sought that also permits a feedback channel for feedback from the community and provides statistics.
Since November 2016, the chocolate producer Zotter has been using the WhatsATool from atms for its weekly WhatsApp newsletter (every Friday afternoon) with teasers about blog articles and events, as well as exclusive pre-announcements and discount campaigns. Using a registration widget on the website, users can register for the service easily, free-of-charge and in a legally compliant way.
Furthermore, the following requirements for the WhatsApp solution were implemented together with atms:
- set-up of a general broadcast list incl. subscription function, welcome message and out-of-office indication via WhatsATool
- automatic responses, e.g. for re-orders of previous newsletter editions or requesting recipes (referred to in teasers)
- integration into the social media management solution swat.io for the creation of the “WhatsApp news bites” and central community management
- performance measurement through tracking links and evaluation in Google Analytics, as well as internal WhatsATool statistics (order and opening rates)
The “WhatsApp news bites” from Zotter are received very well by the community, with an average opening rate of 78 %. Even the first edition resulted in measurable treble-digit sales with a conversion rate of at least 1.2 %.
Are you interested in a similar solution? Test WhatsATool by atms for 14 days free of charge!
Case study created on: 2/19/2018