Case study Salz&Brot
Reliable WhatsApp transmission for flats available in the region
Salz&Brot is an online-property portal that simplifies the search for rented flats in Germany. To enable the users to be informed even more quickly about the flats offered in their city, a professional solution for message transmission using WhatsApp was sought - and was found with WhatsATool from atms.
“We chose WhatsATool from atms because we were looking for a reliable and trustworthy partner who can customise the WhatsApp service to suit our requirements."
Tim Zimmermann, Managing Director of Salz&Brot
The property portal Salz&Brot wants to provide offers for flats which are as specific as possible for its users. The rented flats available can be filtered according to various criteria, e.g. city, district, rent, etc., using a simple online selection mask.
In addition, there is a strong focus on regional dissemination via social media. On Facebook alone, Salz&Brot currently has 25 pages for various towns, cities and metropolitan areas in Germany. Around 100,000 fans have already been gained to date who obtain information on available flats every day.
To expand the social media offering further and to enable the users to be informed even more quickly about the flats offered in their city, a professional solution for message transmission using WhatsApp was sought.
- With 1 billion users, WhatsApp is the most popular messenger worldwide
- Communication via WhatsApp is perceived by users as very personal
- Nearly 100% of messages are opened by the recipient
The property portal Salz&Brot decided on WhatsATool from atms for this purpose, among other reasons because it can be adapted to individual wishes and is simple to scale.
A registration widget enables users who are interested to register to receive offers for flats in at present 26 German towns and cities using their mobile phone number. As soon as suitable new offers are published on Salz&Brot, the subscribers are notified of this on their smartphone via WhatsApp.
In addition, the users can register for a weekly WhatsApp newsletter containing information about everything relating to renting, moving and homes. The administration of both services is handled by the Salz&Brot team in an uncomplicated manner using an online tool supplied by atms.
Users who wish to receive no further WhatsApp messages from Salz&Brot can cancel their subscription at any time using “Stop”, and the tool will automatically delete the data.
Are you interested in a similar solution? Get more infos about our WhatsApp messaging tool:
Created on: 05/11/2016