Case study Saalbach Hinterglemm
Innovative WhatsApp service for holidaymakers
Especially for tourism through WhatsApp new ways to get in touch with guests arise. The Tourism Association Saalbach Hinterglemm quickly recognised this trend. Starting in the winter season 2015/16, guests in the region should already have access to a new, high-speed dialogue channel via WhatsApp.
“Direct and uncomplicated dialogues via WhatsApp are another building block in our community management strategy. Guests in Saalbach Hinterglemm appreciate the team’s quick response, and some enquiries are even answered after office hours.”
Paul Kubalek, Digital Media Manager of Tourism Association Saalbach Hinterglemm
About Saalbach Hinterglemm
Saalbach Hinterglemm is located in the Salzburg area, near the German border. Known as a region suitable for families, cyclists and hikers in the summer, in the winter it attracts visitors with the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn, Austria’s largest and most modern ski area.
The use of WhatsApp for customer contact appeals to many sectors because it requires little effort, entails low costs and ensures high open rates. For tourism in particular, new ways of contacting guests and offering additional service for holidaymakers are emerging.
The Tourism Association Saalbach Hinterglemm quickly recognised this trend. Starting in the winter season 2015/16, guests in the region should already have access to a new, high-speed dialogue channel via WhatsApp.
To permit simple and reliable administration of the WhatsApp service, the Tourism Association Saalbach Hinterglemm chose WhatsATool by atms.
Using a login field on the website of the tourism region, people who are interested can register for the WhatsApp service and ask questions:
- Where are the best beginners' pistes?
- Where are the best après-ski events to be found?
- What will the weather in the mountains be like tomorrow?
- Where can you go on risk-free ski tours? etc.
The answers are provided promptly via WhatsApp – created, managed and transferred simply using the swat.io interface with WhatsATool integration.
In the first six months alone the Tourism Association received over 1,000 messages from holidaymakers – the WhatsApp service is an overwhelming success.
Are you interested in a similar solution? Get more infos about our WhatsApp messaging tool:
Created on: 08/03/2016